And lying behind this idea, I think, is the claim, the intuition, that it's a presumption to judge whose pleasures are intrinsically higher or worthier or better.
And its implication that intelligent life could also exist on the red planet, elicited wide spread anxiety on Earth for much of the first half of the twentieth century.
The same people who use the expression seem to have decided that 'down' has negative connotations, so these days you're just as likely to hear of a company being 'rightsized'.
We reject the notion, implicit in much of today's debate, that higher tax rates on the wealthy are justified because of the finance industry's role in the crunch: retribution is a poor rationale for taxation.