But economists also accept that there is bounded rationality.

但经济学家也承认，理性是有的。

This work on bounded rationality is what's inspired work I've done with my collaborators Max Bazerman and Mahzarin Banaji, on what we call bounded ethicality.

这个关于有理性的研究提供了我和我的搭档马克斯 · 巴泽曼 和 马扎林 · 巴纳吉研究“有道德”的源。

So it's the same premise as bounded rationality, that we have a human mind that is bounded in some sort of way and relying on shortcuts, and that those shortcuts can sometimes lead us astray.

这和“有理性”的前提是一样的，我们的大脑是受束缚的，它需要依赖捷径，并且这个捷径有时候会让我们误入歧途。

With bounded ethicality, the human mind, the same human mind, is making decisions, and here, it's about who to hire next, or what joke to tell or that slippery business decision.

当“有道德”发生时，人类的大脑，如同有理性一样，在做出决策。比如要雇佣谁？去什么笑话？或是那个狡猾的商业决策。

That's the bounded part of bounded rationality.

这就是“有理性" 的有部分。

With bounded rationality, perhaps it affects the cereal we buy in the grocery store, or the product we launch in the boardroom.

考虑到人的有理性，可能它会影响我们在杂货店买的麦片，或者我们在会议室推出的产品。

Bounded rationality is the Nobel Prize-winning idea that the human mind has limited storage resources, limited processing power, and as a result, it relies on shortcuts to do a lot of its work.

“有理性”是诺贝尔奖得主的观点，人类大脑的存储资源是有的，处理能力是有的，因此，它依靠捷径完成很多工作。

That's, in fact, the premise of bounded rationality.

其实，这是“有理性”的前提。

Bounded Rationality These paradoxes come from the assumption that individuals playing games are fully rational.

有理性 这些悖论源于参与者在博弈中完全理性的假设。

Now, granted, I do talk about in the book a concept of bounded rationality.

诚然，我在书中确实谈到了“有理性”这一概念。

In other words, the satisfaction principle does not mean having no enterprising spirit, but learning to find an option that is more suitable for yourself at the moment among bounded rationality and real resources.

换句话说，满足原则并不意味着缺乏进取心，而是在有理性和实际资源中学会寻找此刻更适合你的选择。

But because of bounded rationality, it is not possible in business to set down in advance all that is required of each party in every possible circumstance.

但由于有理性，在商业活动中，不可能预先定下在每一种可能出现的情况中对各方的所有要求。

1947. U.S. economist Herbert Simon writes Administrative Behavior, introducing the idea of bounded rationality.

1947年， 美国经济学家赫伯特·西蒙撰写《行政行为》，提出了有理性的概念。

So, that is, the concept of bounded rationality from the economist and cognitive scientist Herbert Simon is that computation, reasoning, and rationality have costs.

因此， 经济学家兼认知科学家赫伯特·西蒙提出的“有理性” 概念指的是，计算、推理和理性都伴随着成本。

Herbert Simon, the Nobel laureate in economics, once said that real decision-making is often restricted by time, cognition, and resource constraints, and bounded rationality is our normal state.

诺贝尔经济学奖得主赫伯特·西蒙曾言，现实中的决策往往受制于时间、认知和资源约束，有理性才是我们的常态。

1957. U.S. economist Herbert Simon argues that people are not able to acquire and digest all available information about every topic, so their rationality is bounded, limited.

1957年， 美国经济学家赫伯特·西蒙提出， 人们无法获取并消化关于每个主题的所有可用信息，因此其理性是有的、受的。

Instead, they may be what game theorists call boundedly rational, able to choose the more intuitively appealing solutions to games that may not be sub-game perfect.

相反， 他们可能是博弈论学者所说的有理性，能够选择那些直观上更具吸引力的解决方案， 尽管这些方案可能并非子博弈完美。