Doctors, lawyers, psychiatrists, and others have rules governing confidentiality that are intended to prevent information about their clients personal situations from becoming known to others.
This recipe is now the most guarded trade secret in American commerce, known by only two anonymous people within the company, and kept in a high-security vault at the World of Coca-Cola Museum in Atlanta.
In this programme, we've been hearing about the rise in online fraud, often committed when fraudsters gain intelligence-secret information about a person posted on the internet.