The GPS on your phone could be replaced by a new navigation device based on dung beetles or ants that could guide you to the straight or the easy path home.
The way we're going to model differentiated products is to imagine, just to take a simple example, imagine a city and this city has one long straight road through it.
And it literally says in the script, " She's barely walking in a straight line, getting into that." And you're just like, " Oh my God, she's gonna choke." You know?