"There has been a massive increase in demand for vegetarian dishes at my restaurant over the past few years," Wim Vandamme, a Ghent restauranteur told me.
It's worth noting though that traditional vegan and vegetarian products are still generally the healthier option, and consumers looking for an all natural food choice might be turned off by these products long list of ingredients.
That's a good question, interesting question, I was actually a vegetarian for over 7 years, and I found the good things were that I felt I had more energy.