To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.
Regardless of what you believe, witnessing the northern lights will surely give you goosebumps as there's nothing like the bright dancing lights of the aurora.
Yes, they must have done. After all, if they'd used a professional advertising agency to produce their brochure instead of doing it in-house, presumably they'd have paid a lot more?