He makes a pitch that this idea of helping each other, and seeing the positive results and encouraging each other to be generous with time and money, that he thinks that absolutely can happen, on the internet.
He told Reuters, There's a reason God gave these diamonds to the poorest people in the world and made the richest people want them… this is making the world a better place.
We're gonna make a Kickstarter, and if you want to show your date you're the kind of sensitive, caring person who deserves to be rewarded in a physical way, you'll give generously.