Under a renewed emphasis on customer experience and product quality from 2008 to 2017, Starbucks roared back to success, with revenue skyrocketing from $10.3 billion to $22.3 billion.
So I think it's both, you know, this sort of epistemological commitment that was at the core of the founding of the discipline, but also this sort of political use that, you know, got just reinstated over and over.