Andy Milligan is a brand consultant who wrote the book on Brand Beckham.

安迪·米利根是一位品牌顾问，同时也是《贝克汉姆品牌》一书作者。

So if you want to bend it like Beckham, maybe focus on playing midfield or offense.

因此如果你想像小贝一样藐视脑震荡这类疾病，也许应该集中打中场或者前锋。

And Beckham isn't just selling himself, his whole family is part of the story.

贝克汉姆不仅是在销售自己，他整个家庭都在其中。

The latest addition to Team Beckham reverses the pattern with the unusual, yet heard-of, first name Harper.

贝克汉姆新家庭成员名字叫哈珀，这个不同寻常却又听过名字颠覆了家庭取名方式。

But growing up, I admired a different sort of athlete. I didn't just want to bend it like Beckham.

但在成长过程中，我欣赏是另一种运动员，我不只想要像贝克汉那样踢出香蕉球。

The other thing to say about Brand Beckham is that it is very much a phenomenon of its time.

另一件关于贝克汉姆品牌事，是它更像是那个时代潮。

The Beckham children are part of the brand too.

贝克汉姆孩子也成为品牌一部分。

It's come down to three consistent things through which the Beckham brand is delivered.

贝克汉姆品牌划分为三个连续部分。

And all of this secures Beckham's brand exposure in soccer and the US for the foreseeable future.

这一切保证了在可预见未来，贝克汉姆品牌得以在足球界和美国曝光。

I didn't just want to bend it like Beckham.

我不想只是像贝克汉姆那样弯球。

It's been Rooney, it's been Owen, it's been Beckham.

是鲁尼，是欧文，是贝克汉姆。

Yeah, like surely the Beckham name is big enough now.

没错，贝克汉姆这个姓氏现在肯定已经够响亮了。

Though I'm surprised I was told Beckham's had a bend in it.

尽管我被告知贝克汉姆球有弧线，我还是感到惊讶。

He would do something that Beckham didn't do.

他会做出贝克汉姆未曾做到事情。

Those are all the worst ones because those are the ones... No, Beckham's in there.

这些都是最糟糕，因为它们...不，贝克汉姆也在其中。

Beckham's got to be in there, surely.

贝克汉姆肯定得在里面。

Because Beckham has been a, has been great.

因为贝克汉姆一直都是，一直都很伟大。

I probably would bid slightly more on Beckham than Bateman.

我对贝克汉姆出价可能会比对贝特曼出价稍高一些。

Beckham is the kind of guy that drops passes.

贝克汉姆是那种会传球人。

Beckham made his league debut for Manchester United when he was 19.

贝克汉姆 19 岁时初次亮相在曼联。