The Beckham children are part of the brand too.

贝克汉姆的孩子也成为品牌的一部分。

So if you want to bend it like Beckham, maybe focus on playing midfield or offense.

因此如果你想像小贝一脑震荡这类疾病，也许应该集中打中场或者前锋。

The latest addition to Team Beckham reverses the pattern with the unusual, yet heard-of, first name Harper.

贝克汉姆的新家庭成员的名字叫哈珀，这个不同寻常却又听过的名字颠覆了家庭的取名方式。

And all of this secures Beckham's brand exposure in soccer and the US for the foreseeable future.

这一切保证了可预的未来，贝克汉姆的品牌得以足球界和美国曝光。

But growing up, I admired a different sort of athlete. I didn't just want to bend it like Beckham.

但成长过程中，我欣赏的是另一种运动员，我不只想要像贝克汉那踢出香蕉球。

Beckham made his league debut for Manchester United when he was 19.

贝克汉姆 19 岁时初次亮相。

Beckham quickly realized he could create value with his image.

贝克汉姆很快意识到，他可以用自己的形象创造价值。

It's come down to three consistent things through which the Beckham brand is delivered.

贝克汉姆品牌划分为三个连续的部分。

I didn't just want to bend it like Beckham.

我不只是想像贝克汉姆那弯曲它。

Beckham is the kind of guy that drops passes.

贝克汉姆是那种会传球的人。

Rashad Bademan, the hamstring, Beckham, the ankle.

拉沙德·巴德（Rashad Bademan）腿筋受伤，贝克汉姆（Beckham）脚踝受伤。

It's the flowers in Beckham against that Jacksonville secondary.

这是贝克汉姆对阵杰克逊维尔中学的花朵。

Andy Milligan is a brand consultant who wrote the book on Brand Beckham.

安迪·米利根是一位品牌顾问，同时也是《贝克汉姆品牌》一书的作者。

Beckham, the smart British football superstar, is enjoying a striking popularity among adolescents.

相貌英俊的英国足球巨星贝克汉姆年轻人中广受欢迎。

He passed to Beckham on the edge of the penalty area.

【pass】他把球传给禁区边缘的贝克汉姆。

I mean, when Beckham is part of your story, you need to write a new book.

我的意思是，当贝克汉姆成为你故事的一部分时，你需要写一本新书。

I don't know how they do it with Aguilar, Bateman, Beckham in the rotation.

我不知道他们如何阿吉拉尔、贝特、贝克汉姆轮换的情况下做到这一点。

The other thing to say about Brand Beckham is that it is very much a phenomenon of its time.

另一件关于贝克汉姆品牌的事，是它更像是那个时代的潮流。

And Beckham isn't just selling himself, his whole family is part of the story.

贝克汉姆不仅是销售自己，他的整个家庭都其中。

Beckham led his team to victory.

【lead】贝克汉姆带领球队取得胜利。