Basically, if you have a business and let's say you're a salesperson, you would use a CRM to keep track of all of the potential prospects that are coming into your business.
Now another major company that has successfully implemented a CRM system is Northlands Water, a publicly owned business formed in 2002 through a merger.
And maybe I remembered some of it, but the fact that I had the details in my personal CRM in a very simple note entitled Danny means that I can sort of systemize being thoughtful, if that makes sense.
So I would say about a post-CRM world where a data lake is used and that may come down the road, but for the next five to 10 years, a CRM, I would say is essential for maintaining business operations.
There's some other lower hanging fruit that I'm working through, that our business team is working through right now, just on the basics of your CRM systems and so on.