Especially today, in our individualistic societies, friendship (in the traditional sense) seems more challenging to obtain than in the times of Epicurus.
The word hedonism comes from the ancient Greek hedone, meaning pleasure and some of the earliest recorded hedonists were Greek: Democritus, Aristippus, and most famously, the 4th century BCE philosopher Epicurus.
For example, someone working eighty hours a week hardly has time to relax, and there's only a little time left to spend with family and friends, the latter Epicurus believed to be one of the essential sources of wellbeing.