Others with more exposure, such as Henkel, a German maker of detergents, and Mercedes-Benz, a German carmaker, dragged their feet but quit when their reputations took a hit.
You've got Buyers Dwarf, Henkel, Imperial Brands, Unilever, all holding up quite well this morning as investors flee for the more defensive part of the consumer market.
" Sometimes it's really hard to identify what kind of material it is, " says Thorsten Leopold, director of international packaging for home care at the consumer goods company Henkel.