The catchline - "Come to where the flavour is…come to Marlboro Country" - instantly brings to mind the brand that elevated the product to a completely different level.
广告语——“
吧,加入万宝路国度”——





这个产品截然与众不同的意境。
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The Marlboro Man or Joe Camel would remember tobacco companies had their hands really tied when it came to presenting their product in a positive light and making people want to smoke Marlboros by showing them a cool cowboy.
就像“
路男人”或“乔·骆驼”一样,烟草公司曾被严格限制,无法以积极的方式展示他们的产品,也无法通过展示一个酷牛仔来让人们想抽
路香烟。