The answer lies in a phenomenon known as loss aversion.

答案在於 損失規避 (loss aversion) 的現象。

We like art but have an aversion to museums.

我们喜欢艺术，但厌恶博物馆。

" Moist" is part of a phenomenon known as word aversion.

对“潮湿”一词的反感，词语厌恶现象的一个例子。

Loss aversion is the idea that we hate losing more than we enjoy gaining.

损失厌恶就我们讨厌输钱的程度远大于我们享受赢钱的程度。

Is it going to be loss aversion?

会损失厌恶吗？

Understanding of loss aversion can help businesses and policymakers influence decisions.

理解损失规避可以影响企业和决策者们的决策。

I didn't have an aversion to them because I was hanging out with my friends.

我并不讨厌类课，因为我只和朋友们一起去上的。

Sobrero's aversion to his discovery did not put off young Nobel.

索布雷罗对他的发明的厌恶并没有阻止年轻的诺贝尔。

Other studies have postulated that the sunk cost effect can be explained by loss aversion.

其他研究假设，沉没成本效应可以用损失规避来解释。

On a smaller scale, loss aversion can lead to decisions like useless purchases.

在较小的范围上看，损失厌恶可能导用的购买样的决定。

Bolton has continued to reiterate his aversion to diplomacy with North Korea.

博尔顿反复表明了他对与朝鲜外交的厌恶。

And it turns out, that aversion to chickens can be used against the insects.

事实证明，可以利用种对鸡类的厌恶感来对抗昆虫。

The principle of loss aversion also applies to the " don't break the chain" technique.

损失厌恶的原理也适用于“不要打破红叉链”技巧。

But it can also include an aversion to bumps, clusters, blobs and bubbles.

但它也可以表示对一堆密集的肿块、斑点和泡泡的厌恶。

Ellsberg, who died on June 16th, called the behaviour ambiguity aversion.

埃尔斯伯格于6月16日去世，他称种行为对模糊性的厌恶。

The Founders had an aversion to large standing armies.

美国建国者厌恶庞大的常备军。

Despite his aversion to publicity, Arnold was persuaded to talk to the press.

【aversion】尽管不喜欢宣传，阿诺德还被说服接受媒体采访。

Mr Trump has a long-held aversion to admitting defeat, or really conceding any fault at all.

长期以来，特朗普一直不愿意承认败选，也根本不愿意真的承认任何错误。

This aversion towards human interaction actually intensifies in a predictable and linear manner with increased intelligence.

事实上，种对人际交往的厌恶随着智力的提升，以可预测的线性关系加剧。

Some people got also 10 percent and 20 percent, but they got it with loss aversion.

有些人同时拿了 10% 和 20%，但他们通过损失厌恶而获得的。