LIKE a thirsty partygoer swigging from two different bottles, big Western brewers are simultaneously pursuing two strategies for growth.
像一个口渴的人在聚会上两手
一瓶
痛饮,西
的啤
制造商也会同时制定两套发展战略。
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盖茨比(原版) A brewer had built it early in the 'period' craze, a decade before, and there was a story that he'd agreed to pay five years' taxes on all the neighboring cottages if the owners would have their roofs thatched with straw.
这座房子是十年前一位酿
商在那个" 仿古热" 初期建造
,并且还有一个传闻,说他曾
应
所有邻近
小型别墅付五年
税款,只要各位房主肯在屋顶铺上茅草。
美味英语 The mechanics differ — big trees capture sunlight by being tall and wide, while large brewers earn billions of dollars of profits by having a broad reach, attracting customers with low prices, large advertising budgets, and mild flavor.
然而两者机制不同,大树通过生长得更高阔以获取阳光,而大
商获取几十亿美元
利润则是靠广泛
影响,用低廉
价格、温和
风味和大量
广告引诱消费者。
What they eventually find, is that the guy has an over-abundance of brewer's yeast in his digestive system, and it's basically turning his guts into a fermentation vat, converting carbohydrate sugars into ethanol, and getting him sloshed.
他们最终发现,这个人
消化系统中有过多
啤
酵母,这本质上将他
胆变成了一个发酵桶,可以将糖类糖转化
乙醇,让他酩酊大醉。