You're given a whole chicken each, which you eat in the medieval way, using your hands instead of cutlery, and you're entertained by competitions where the horseback riders attempt to knock one another off their horses.
You can wear terrible shirts and grow more fat, And eat three pounds of sausages at a go, Or only bread and pickle for a week, And hoard pens and pencils and beermats and things in boxes.
These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.