The patient's nondependent arm while in the lateral decubitus position should be positioned on an elevated armboard or pillow above and in front of the patient's face.
The catchline - "Come to where the flavour is…come to Marlboro Country" - instantly brings to mind the brand that elevated the product to a completely different level.
Pip assumes, and Havisham allows him to believe, that she is his benefactress and that he is being elevated to a position that will make him worthy of Estella.