As a kind of design of promotion flackery, the design of real estate description focused on the apparent functions but ignored the study of systematic theories which even was blank in the past.

楼书作为促销宣传品支，以往只重视其表面化功能对其本身缺乏理论系统研究，甚个空白。楼书进入我国时间比较晚，但发展迅猛。