Unfortunately, because studies on brand-extension strategy are still in exploration, I am a fumbler in many ideas in the paper, then so many oversights and mistakes are unavoidable.

本文的目的在于提出我国企业在品牌管策中传统品牌管中走出，适应知识、竞争发展的需要，推动我国品牌管，提高竞争能力。