Unfortunately, there is only a limited number of such goals to go round, and by definition, not all the competing companies in an industry can seriously claim to be the best.
We are particularly proud of the work we do in education — last year we visited a huge number of schools in different parts of the country, going round to talk to children and young people aged from five to eighteen.
Well, I’ll give you a clue. It’s something that makes the world go round, but it doesn’t really exist. In fact, if we all stopped believing in it, it would have no use at all! What is it?