Some observers detect a whiff of greenwashing.

而一些观察人士察觉到了一丝“漂(一个组织展现出来的表面的或不诚恳的关注环境的表现)”的味道。

Box-ticking is greenwashing, and greenwashing is dangerous.

形式主义的做法“漂”而已，伪装“色”形象危险的。

The best way to describe it is maybe to refer to the word " greenwashing."

描述它最好的方式可能“色清洗”这个词。

Greenwashing describes attempts by a business to seem more environmentally friendly than they really are.

“漂”指的企业试图让自己看起来比实际况更环保。

And 'greenwashing' is the word we're looking at.

" 而" 洗" 就我们今天要讲的词。

Greta Thunberg to skip 'greenwashing' COP27 climate summit in Egypt.

·通伯将不参加在埃及举行的‘洗’ COP27 气候峰会。

Such embellishment is known as greenwashing, and is a growing problem in the ESG industry.

这种美化被称为漂，在ESG行业中一个日益严重的问题。

People should be aware that sometimes what is called 'ecotourism' may actually be 'greenwashing'.

人们应该意识到有时候所谓的“生态旅游”实际“伪环保”。

That's now broadened hugely, and there's great concern about greenwashing so who's jumping on the bandwagon?

现在这个范围已经大大扩大，而且人们对“漂”有很大的担忧，那么谁在跟风？

So who is policing greenwashing companies?

那么，谁在监管洗公司呢？

So why do people criticize greenwashing?

那么，为什么人们会批评“洗”呢？

I actually believe that the word " Greenland" is the first example of greenwashing in this world.

我相信“陵兰岛”这个词就全世界首个漂的例子。

The cynicism of the asset managers and bankers was exposed as regulators cracked down on " greenwashing" .

在监管机构打击“漂”行为时，资产管理公司和银行家的犬儒主义暴露了出来。

And the headline uses the adjective 'greenwashing'.

标题使了形容词“洗”。

Right, so, in this headline, we see that Greta Thunberg thinks that COP27 is an example of greenwashing.

对，所以，在这个标题中，我们看到·通伯认为 COP27 一场洗大会。

We have 'landmark', 'greenwashing' and 'warning shots'.

我们有“里程碑”、“洗”和“鸣枪警告”。

'Greenwashing' — companies say it's environmentally friendly, but is it really?

“洗”——公司说它很环保，但它真的环保吗？

Here's how a lack of transparency with consumers, long timelines, and weak environmental goals can all be signals of greenwashing.

接下来我们便来看看，对消费者缺乏透明度、时间周期长、环境目标薄弱都何以成为“洗”信号的。

When you buy from a company that is engaging in greenwashing practices, you are encouraging that behavior to continue.

当你从一家从事“洗”行为的公司购买产品时，你就在鼓励这种行为继续下去。

That means she's not going to attend because she thinks it's an example of greenwashing.

这意味着她不会参加，因为她认为这次大会一场洗会议。