Box-ticking is greenwashing, and greenwashing is dangerous.

形式主义的做法是“漂绿”而已，伪装“绿色”形象是危险的。

Some observers detect a whiff of greenwashing.

而一些观觉到了一丝“漂绿(一个组织展现出来的表面的或不诚恳的关注环境的表现)”的味道。

Greta Thunberg to skip 'greenwashing' COP27 climate summit in Egypt.

格蕾塔·通伯格将不参加在埃及举行的‘洗绿’ COP27 气候峰会。

So why do people criticize greenwashing?

那么，为什么们会批评“洗绿”呢？

And 'greenwashing' is the word we're looking at.

" 而" 洗绿" 就是我们今天要讲的词。

The best way to describe it is maybe to refer to the word " greenwashing."

描述它最好的方式可能是用“绿色清洗”这个词。

Such embellishment is known as greenwashing, and is a growing problem in the ESG industry.

这种美化被称为漂绿，在ESG行业中是一个日益严重的问题。

Greenwashing describes attempts by a business to seem more environmentally friendly than they really are.

“漂绿”指的是企业试图看起来比实际情况更环保。

That means she's not going to attend because she thinks it's an example of greenwashing.

这意味着她不会参加，因为她认为这次大会是一场洗绿会议。

'Greenwashing' — companies say it's environmentally friendly, but is it really?

“洗绿”——公司说它很环保，但它真的环保吗？

So who is policing greenwashing companies?

那么，谁在监管洗绿公司呢？

I actually believe that the word " Greenland" is the first example of greenwashing in this world.

我相信“格陵兰岛”这个词就是全世界首个漂绿的例子。

The cynicism of the asset managers and bankers was exposed as regulators cracked down on " greenwashing" .

在监管机构打击“漂绿”行为时，资产管理公司和银行家的犬儒主义暴露了出来。

We have 'landmark', 'greenwashing' and 'warning shots'.

我们有“里程碑”、“洗绿”和“鸣枪警告”。

And the headline uses the adjective 'greenwashing'.

标题使用了形容词“洗绿”。

That's now broadened hugely, and there's great concern about greenwashing so who's jumping on the bandwagon?

现在这个范围已经大大扩大，而且们对“漂绿”有很大的担忧，那么是谁在跟风？

Right, so, in this headline, we see that Greta Thunberg thinks that COP27 is an example of greenwashing.

对，所以，在这个标题中，我们看到格蕾塔·通伯格认为 COP27 是一场洗绿大会。

Here's how a lack of transparency with consumers, long timelines, and weak environmental goals can all be signals of greenwashing.

接下来我们便来看看，对消费者缺乏透明度、时间周期长、环境目标薄弱都是何以成为“洗绿”信号的。

Think of greenwashing, and then apply it to conservation.

想想漂绿，然后将其应用于保护。

Brands could use repair services as greenwashing without actually helping the planet.

品牌可以将维修服务用作漂绿，而无需真正帮助地球。