We studied the head of marketing at a German automaker where, fundamentally, they believed that it was the design engineers, not the marketeers, who were allowed to be innovative.
And what happened is that third group's sort of been chased out the party a bit and the free marketeers allied with the traditionalists because of Brexit.
I mean, I think it was one of the ironies of this week is that the free marketeers have basically been routed by the market, something they've just realised you can't buck the markets.