Except he didn't call it planned obsolescence. He called it " consumer engineering."

只不过他不叫它“计划性淘汰”。他称之为“消费者工程”。

Now, it seems like consumers are finally fighting back against planned obsolescence.

现在，消费者似乎终于开始反击计划中的过时了。

That may be the obsolescence premium that you're seeing.

这可能就是您所看到的过时溢价。

You just work your way to obsolescence.

你只是通过努力让自己变得过时。

So you substitute styling, which is a commercial swindle intended to produce artificial obsolescence.

所以你用造型代替， 这是一种商业骗局， 旨在制造人为的过时产品。

" if you can tolerate single-day battery life, half-baked apps and inevitable obsolescence, you can now wear the future on your wrist."

“如果你能容忍只有一天的待机时间，不成熟的应用和不可避免的淘汰，你现在就可以将未来戴在手腕上。”

So if right to repair does become law, does that mean artificial obsolescence will be gone for good?

么，如果修复权确实成为法律，是否意味着人为报废将永远消失？

Years later, GM's head of design, Harley Earl, candidly discussed his role in creating what he called dynamic obsolescence.

多年后, 通用汽车的设计主管哈雷·厄尔 (Harley Earl)坦率地讨论了他在创造所谓的动态淘汰方面所扮演的角色。

The only type of obsolescence we should support is technological, which brings us back to the light bulb.

我们应的唯一类型的过时是技术性的，这又把我们带回到灯泡。

For landlords, these have the twin advantages of attracting higher rents and hedging against obsolescence, as countries look to meet their net-zero carbon goals.

对于房东来说，由于各国对净零碳的追求，这些改变既能提高租金，又能抵御房屋陈旧的风险。

But some would argue that planned obsolescence isn't just about greed, but that it's also good for everyone.

但有些人认为计划报废并不仅仅是贪婪，但这对每个人来说也都是好事。

The strategy of planned obsolescence, whereby products are intentionally designed with a limited lifespan, ensures a constant influx of consumer spending.

计划报废策略，即有意设计出使用寿命有限的产品，确保了消费者出的不断涌入。

But we have to invest in it, and we have to continue it, because obsolescence is always the evil part of technology.

但我们必须投资它， 我们必须继续它，因为过时永远是技术的邪恶部分。

So Kevin says, as we all survey the changing vocational landscape before us, we should not be fooled by the obsolescence premium.

因此凯文说，当我们都在调查摆在我们面前不断变化的职业前景时，我们不应被过时溢价所愚弄。

In the 1930s, during the Great Depression he wrote this paper that was like " Okay, the government should really support this idea of planned obsolescence."

在 20 世纪 30 年代，大萧条时期，他写了一篇论文说，好吧，政府应真的计划性淘汰的观点。

There are lots of companies out there that intentionally shortened the lifespan of their products it's a tactic known now as planned obsolescence.

许多公司故意缩短其产品的使用寿命，这种策略现在被称为计划报废。

And it spawned a class action lawsuit, which Apple settled out of court, but it didn't stop the company from practicing planned obsolescence.

这引发了一场集体诉讼, 尽管苹果公司最终庭外和解，但这并没有阻止公司实行计划报废。

So Kevin and his colleagues come up with a theory about what's likely to happen when a workforce is reckoning with the threat of impending obsolescence.

因此，凯文和他的同事提出了一个理论，关于当劳动力面临即将过时的威胁时可能会发生什么。

Throughout his tour of disfigured landscapes and industrial incinerators, Mr Franklin-Wallis decries the tactic of " planned obsolescence" : ie, the marketing of products that quickly need to be replaced.

在参观被破坏的景观和工业焚烧炉的整个过程中，富兰克林-沃利斯谴责了“计划性淘汰”的策略：即营销些需要迅速被更换的产品。

On one hand the fashion industry has been very irresponsible in the pursuit of always having new looks and new trends and celebrating obsolescence, some people might argue.

一方面，有些人可能会争辩说，时装业在追求新外观和新趋势以及庆祝过时方面一直非常不负责任。