And this is the typeface Futura.

这 Futura 字体。

Burger King created this custom typeface called Flame, which is inspired by the shapes of its food.

汉堡王创造了这种名为 Flame 的定制字体，灵感来自其食物的形状。

It's even true for other typefaces, like this one.

甚至其他字体也，比这个。

Futura was a German typeface, taken in, made into an American commodity.

未来一种德文字体，进入美国，成为美国的商品。

To not look like it was made like other typefaces, to be something new.

不要让它看起来像其他字体一样，要有新。

In fact, this whole system carries through with the way that the typeface was designed.

事实上，整个系统都按照字体设计的方式进行的。

And this guy invented the italic typeface.

这个人发明了斜体字体。

And today we call this the italic typeface.

今天我们称其为斜体字体。

I can just create a visual typeface for a verbal one.

我可以为口头语创建一个视觉的字体。

You also can change the background color and maybe the typeface.

您还可以更改背景颜色，也许还有字体。

Eventually, that overuse changed the kinds of movies that used the typeface.

最终， 这种过度使用改变了使用该字体的电影类型。

Use a clean simple typeface for signs.

【clean，cleanness】标示牌要选用整齐简洁的字体。

So, okay, so we've got our typeface here.

所以，好的，所以我们在这里得到了我们的字体。

I love books–ink print books with marginalia and typefaces and dingbats.

我喜欢书籍-有批注、印刷和装饰字体的墨迹本。

It was sold as " the typeface of our time." This thing was modern.

它被称为“我们时代的字体”。这东西很现代。

It's become the typeface of horror movies, B-movies, and also the straight-to-video ones.

它已成为恐怖电影、B 级电影以及直接制作视频的字体。

Now imagine if astronauts had to use different typefaces and different systems for each component they had in the space shuttles.

现在想象一下，果宇航员在航天飞机上使用不同的字体和不同的系统。

The rise and fall of Trajan illustrates the downside of digital typeface.

Trajan 的兴衰说明了数字字体的缺点。

I learned about serif and sans-serif typefaces, about varying the space between different letter combinations, about what makes great typography great.

我学到了关于serifff和san seri字体的知识，还有改变不同的字母组合的间距，以及好的印刷式样之所以好的原因。

Now, at first, this is just nice poetic language, but it's also set in a typeface that's perfect for this moment.

首先，这非常富有诗的语言，其次它的字体也非常适合那个时刻。