Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.
比,老板希望一个页面能有个吸引人的销售标题,而宁不要,因为,它不能完全地描述这个页面上的内容,而且这认为最重要的关键词要放在第二个标题内。