Consumers are increasingly skeptical of brands in the marketplace, but having this intermediary, whether it's an influencer, a creator, consumers develop what are called parasocial relationships.
消费者对市场上的品牌变得越来越怀疑,但拥有这样的中间人,无论是影响者还是创作者,消费者会发展出所谓的“寄生社交关系”。