Now, if somebody had said to you back in the day, you know, you're not gonna be an architect like you trained to be, you're gonna be a famous movie star, what would you have thought?
Because people don't take their pills, you know. And, I mean it's amazing. Like, in the third world, I mean patient compliance, meaning how often they take their pills, you know, very often it's under 25 percent.
The prods that did produce compliance were the ones that appealed, instead, to the value of the experiment – the ones that said administering the shocks was necessary for the experiment to be successful and worthwhile.