Now, if somebody had said to you back in the day, you know, you're not gonna be an architect like you trained to be, you're gonna be a famous movie star, what would you have thought?
The prods that did produce compliance were the ones that appealed, instead, to the value of the experiment – the ones that said administering the shocks was necessary for the experiment to be successful and worthwhile.
Because people don't take their pills, you know. And, I mean it's amazing. Like, in the third world, I mean patient compliance, meaning how often they take their pills, you know, very often it's under 25 percent.