As a kind of design of promotion flackery, the design of real estate description focused on the apparent functions but ignored the study of systematic theories which even was blank in the past.
Sales and discounts can be great opportunities to save on things you need, but stores often offer incentives for items that a lot of people wouldn't normally get.
Make sure you know something about their products, have a look at whether they're listed on google, that's always a good start look at their ads, their promotions so that you can make useful suggestions if asked for them.
We ultimately ended up moving it to mid-October, what we saw was a lot of the mass merchants try to respond with their own promotions to compete with Amazon.