Even William Strunk, that Mussolini of rhetoric, recognized the delicious pliability of language.

即便是威廉·斯特伦克，这位修辞学的墨索里尼，也认识到语美妙的灵活变。

Crafting a persuasive argument goes back to the foundations of rhetoric.

有说服力的论点可以追溯到修辞学的基础。

To have an educated man or woman come to one's town to give a formal speech about things that mattered was a real event – it showed what language was capable of in the hands of a master of rhetoric.

一个受过教育的男人或女人来到自己的城镇，就重的事情发表正式的演说，这是一件真正的事情——它显示语修辞学大师手中的能力。

You could sense that his everyday conversation must have been packed with such vivid figures of speech as personification, symbolism, and misplaced modifiers.

可以感觉到，他惯用的语中，一定是充满修辞学中的各种譬喻词汇。

Context is an important rhetorical concept because deliberately examining our location and timing can help us become more effective communicators.

context（语境）是一个重的修辞学概念，因为有意识地审视我们的位置和时机可以帮助我们成为更有效的沟通者。

In this video, we will explore the three methods of persuasion laid out by Aristotle in his book Rhetoric.

这段视频中，我们将探讨亚里士德《修辞学》一书中提出的三种说服方法。

Aristotle talks about the emotions in depth in Book 2 of Rhetoric but I'll give a brief summary of the roughly 7 emotional dualities he puts forward.

亚里士德《修辞学》的第二卷深入讨论情绪，但我将简总结一下他提出的大约 7 种情绪二元性。

Keisha wants to be a strong public speaker, and her rhetoric professor Dr. Mac suggests that studying historic speeches could guide her persuasive writing.

凯莎想成为一名出色的公众演说家，她的修辞学教授麦克博士建议她学习历史演说，以指导她的说服性写作。

Lisa Ede and Andrea Lunsford, two famous rhetoric and composition scholars, coined two terms to describe how we think about audiences: audience addressed and audience invoked.

丽莎·埃德和安德里亚·伦斯福德，两位著名的修辞学和写作学者，创造两个术语来描述我们如何看待受众：阅读受众和想象受众。

Keep in mind that — for Aristotle — rhetoric is the art of persuasion and not the meaningless language that many politicians are charged with using.

请记住，亚里士德看来，修辞学是说服的艺术，而不是许政客被指控使用的毫无意义的语。

And this first speech that we are given is by a rhetorician called Lysias.

我们得到的第一篇演讲是由一位名叫吕西阿斯的修辞学家所作。

Hey, like that's pretty good, digging my old old ancient rhetoric courses.

嘿，那挺不错的，让我想起我那古老古老的修辞学课程。

The demand for philosophy and rhetoric was, for a long time, so small, that the first professed teachers of either could not find constant employment in any one city, but were obliged to travel about from place to place.

对哲学和修辞学的需求如此之小， 以致于其中第一批自称教师的人无法任何一个城市找到稳定的工作， 而不得不四处奔波。

I well remember the pleasure with which, as a young man, I heard my venerable and practiced professor of rhetoric say that he supposed there was no work known to man more difficult than writing.

我清楚地记得， 作为一个年轻人， 我很高兴地听到我那位受人尊敬且经验丰富的修辞学教授说他认为没有比写作更难的工作。

Aristotle was the philosopher who first discussed rhetoric in detail.

亚里士德是最早详细讨论修辞学的哲学家。

That is how rhetoric first got a bad name, which it has never been able to shake off completely; it is important for all of us to remember that sophistry is an unscrupulous use of rhetoric.

这就是修辞学最初的恶名的由来，而且它始终无法完全摆脱它。我们所有人都必须记住，诡辩是不择手段地使用修辞。

It was Will Strunk's parvum opus, his attempt to cut the vast tangle of English rhetoric down to size and write its rules and principles on the head of a pin.

这是威尔·斯特伦克（Will Strunk）的小作品，他试图将英语修辞学的巨大混乱简化，并将其规则和原则写大头针上。

Led on a little deceptively by Socrates, Gorgias claims that rhetoric is not a particular art, but embraces all the other arts and is more powerful than medicine (456a–c).

苏格拉底的带领下，高尔吉亚有点欺骗性地声称修辞学不是一门特定的艺术，而是包含所有其他艺术， 并且比医学更强大 (456a-c)。

Pottery from North Africa turned up in Iona, Scotland; rhetoricians from Gaul turned up in Iceland.

来自北非的陶器出现苏格兰的爱奥那岛；来自高卢的修辞学家出现冰岛。

So the whole context is rhetorical and Phaedrus wants Socrates to admire what a good writer, what a good rhetorician Lysias is.

因此，整个语境是修辞性的，菲德洛斯希望苏格拉底赞赏吕西阿斯作为一位么优秀的作家，么出色的修辞学家。