Even William Strunk, that Mussolini of rhetoric, recognized the delicious pliability of language.

即便是威廉·斯特伦克，这位修辞学的墨索里尼，也认识到了语言美妙的灵活多变。

Crafting a persuasive argument goes back to the foundations of rhetoric.

有说服力的论点可以追溯到修辞学的基础。

To have an educated man or woman come to one's town to give a formal speech about things that mattered was a real event – it showed what language was capable of in the hands of a master of rhetoric.

过教育的男人或女人来到自己的城镇，就重的事情发表正式的演说，这是件真正的事情——它显示了语言在修辞学大师手中的能力。

You could sense that his everyday conversation must have been packed with such vivid figures of speech as personification, symbolism, and misplaced modifiers.

可以感觉到，在他惯用的语言中，定是充满了修辞学中的各种譬喻词汇。

Context is an important rhetorical concept because deliberately examining our location and timing can help us become more effective communicators.

context（语境）是重的修辞学概念，因为有意识地审视们的位置和时机可以帮助们成为更有效的沟通者。

In this video, we will explore the three methods of persuasion laid out by Aristotle in his book Rhetoric.

在这段视频中，们探讨亚里士多德在《修辞学》书中提出的三种说服方法。

Aristotle talks about the emotions in depth in Book 2 of Rhetoric but I'll give a brief summary of the roughly 7 emotional dualities he puts forward.

亚里士多德在《修辞学》的第二卷深入讨论了情绪，简总结下他提出的大约 7 种情绪二元性。

Keisha wants to be a strong public speaker, and her rhetoric professor Dr. Mac suggests that studying historic speeches could guide her persuasive writing.

凯莎想成为名出色的公众演说家，她的修辞学教授麦克博士建议她学习历史演说，以指导她的说服性写作。

Lisa Ede and Andrea Lunsford, two famous rhetoric and composition scholars, coined two terms to describe how we think about audiences: audience addressed and audience invoked.

丽莎·埃德和安德里亚·伦斯福德，两位著名的修辞学和写作学者，创造了两术语来描述们如何看待众：阅读众和想象众。

Keep in mind that — for Aristotle — rhetoric is the art of persuasion and not the meaningless language that many politicians are charged with using.

请记住，在亚里士多德看来，修辞学是说服的艺术，而不是许多政客被指控使用的毫无意义的语言。

And this first speech that we are given is by a rhetorician called Lysias.

们得到的第篇演讲是由位名叫吕西阿斯的修辞学家所作。

Hey, like that's pretty good, digging my old old ancient rhetoric courses.

嘿，那挺不错的，让想起了那古老古老的修辞学课程。

The demand for philosophy and rhetoric was, for a long time, so small, that the first professed teachers of either could not find constant employment in any one city, but were obliged to travel about from place to place.

对哲学和修辞学的需求如此之小， 以致于其中第批自称教师的人无法在任何城市找到稳定的工作， 而不得不四处奔波。

I well remember the pleasure with which, as a young man, I heard my venerable and practiced professor of rhetoric say that he supposed there was no work known to man more difficult than writing.

清楚地记得， 作为年轻人， 很高兴地听到那位人尊敬且经验丰富的修辞学教授说他认为没有比写作更难的工作了。

Aristotle was the philosopher who first discussed rhetoric in detail.

亚里士多德是最早详细讨论修辞学的哲学家。

That is how rhetoric first got a bad name, which it has never been able to shake off completely; it is important for all of us to remember that sophistry is an unscrupulous use of rhetoric.

这就是修辞学最初的恶名的由来，而且它始终无法完全摆脱它。们所有人都必须记住，诡辩是不择手段地使用修辞。

It was Will Strunk's parvum opus, his attempt to cut the vast tangle of English rhetoric down to size and write its rules and principles on the head of a pin.

这是威尔·斯特伦克（Will Strunk）的小作品，他试图英语修辞学的巨大混乱简化，并其规则和原则写在大头针上。

Led on a little deceptively by Socrates, Gorgias claims that rhetoric is not a particular art, but embraces all the other arts and is more powerful than medicine (456a–c).

在苏格拉底的带领下，高尔吉亚有点欺骗性地声称修辞学不是门特定的艺术，而是包含所有其他艺术， 并且比医学更强大 (456a-c)。

Pottery from North Africa turned up in Iona, Scotland; rhetoricians from Gaul turned up in Iceland.

来自北非的陶器出现在苏格兰的爱奥那岛；来自高卢的修辞学家出现在冰岛。

So the whole context is rhetorical and Phaedrus wants Socrates to admire what a good writer, what a good rhetorician Lysias is.

因此，整语境是修辞性的，菲德洛斯希望苏格拉底赞赏吕西阿斯作为位多么优秀的作家，多么出色的修辞学家。