Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.
During the 2016 presidential campaign, nearly a quarter of web content shared by Twitter users in the politically critical state of Michigan was fake news, according to the University of Oxford.
A key argument of Mr Pence and President Donald Trump, even as case counts were rising through June, was that this was an artefact of increased testing and that the death rates continued to decline.