Yes, these things can be important, but have you ever been freelance - by that I mean, working for yourself and selling your skills and services to different businesses?
The very notion that people must sell their labour, for cash, in order to survive may violate some deeply held notion that humans are a fundamentally co-operative species, rather than a competitive one.
" Nobody had tried to sell it to me. I felt that the idea of buying that equipment for the hospital was my own. I sold myself on its superior qualities and ordered it installed" .