Well, here at the BBC we have to be creative. In fact one of our values states that 'creativity is the lifeblood of our organisation'. Lifeblood' here means 'the most important thing to make something a success'.
The leadership of the Party is the foundation and lifeblood of the Party and the country and is the pillar upon which the interests and wellbeing of all Chinese people depend.
His country has been hit hard by international sanctions and with more than 90 percent of North Koreans foreign trade including it's lifeblood oil going through China.
Because in many cases public outrage or support is centered on the fact that arts agencies are spending government money on works that are (in theory) supposed to be part of the lifeblood of American cultural identity.
Now, with that in mind, here's a question for you: Why do we continue to organize ourselves by function, even now, when in fact we admit that projects are the lifeblood of a lot of organizations?