Some companies prefer a well known word, while others choose names from old stories or legends. There are also companies that invent new words for their brand or product names.
The feeling is that donanemab will get FDA approval before the end of this year and then it, too, will get a trade name or brand name, which I hope is easier to remember and pronounce than donanemab.
Every time we introduce a new product , or an old product with a different cover , color , and name that we present as new , people inside the company are the first to rush to buy it ---even when it's no good .