Now, what you want to create is brand loyalty.

现在，您要创建的是品牌忠诚度。

The best way to measure brand loyalty is word of mouth.

衡量品牌忠诚度的最佳方式是口耳相传。

It enhances the reputation of the company and it creates brand loyalty for its products.

它提高了公司的声誉，并为其产品创造了品牌忠诚度。

They trust the company. And that's what brand loyalty is mostly about - trust.

他们信任公司。这就是品牌忠诚度的主要内容 - 信任。

It goes deeper than loyalty so that people mentally connect a particular company with feelings of winning, being healthy and success.

它比品牌忠诚度更深层次，因此人们在心理上将某一特定公司与胜利、健康和成功的感觉联系在一起。

Not only is word of mouth the best advertising, it's also the best measure of brand loyalty.

口耳相传不仅是最好的广告， 也是品牌忠诚度的最佳衡量标准。

Writer Carol M. Bopp describes brand loyalty as a positive feeling that consumers identify with a certain product or company.

作家 Carol M. Bopp 将品牌忠诚度描述为消费者认同某种产品或公司的一种积极感觉。

Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.

我们的品牌已经改变， 如果我们想保持品牌忠诚度，我们需要考虑保护和改善我们的产品形象。

I work with teams across different departments to plan, organize and direct innovative marketing campaigns that engage customers while also increasing brand loyalty.

我与不同部门的团队作 计划 组织和指导创新的营销活动 吸 同时提高品牌忠诚度。

According to InMoment's 2018 US Retail CX Trends Report on customer loyalty, 77% of buyers have been brand loyal for more than ten years.

根据 InMoment 关于忠诚度的 2018 年美国零售 CX 趋势报告，77% 的买家对品牌的忠诚度已超过十年。

So that brand loyalty translates into a premium that they're able to extract from customers who are unwilling to switch out of the Apple ecosystem.

Sawhney：因此，品牌忠诚度转化为溢价，他们能够从不愿退出 Apple 生态系统的那里获得溢价。

In some cases, they can switch to products with better value – US-based Lempert says brand loyalty plummets amid shrinkflation, with people often transitioning to house brands.

在某些情况下，他们可以转而购买价值更高的产品——美国的莱姆珀表示，在缩水式通胀的情况下，人们对品牌的忠诚度会下降，通常会转而购买自主品牌。

They can also adjust messages, content and tactics to account for any changes across customer behaviors to drive better customer experiences and impact long-term loyalty and brand health.

他们还可以调整消息、内容和策略以应对行为的任何变化， 从而推动更好的体验并影响长期忠诚度和品牌健康。

Brand loyalty then, is the idea that people who buy your products - your customers - will continue to buy your products in the future, the things that you make.

那么品牌忠诚度就是购买您产品的人 - 您的 - 将在未来继续购买您的产品，即您制造的产品。

So, the next time you find yourself buying your favourite brand, it might not be down to brand loyalty, but rather to habit, or even that you have been targeted by a specific company through tailored ads.

因此，下次您发现自己购买自己喜欢的品牌时，可能不是因为品牌忠诚度， 而是因为习惯， 或者甚至是您已通过量身定制的广告成为特定公司的目标。

Then you start to think in your mind, even subconsciously, that it can't be that bad… You've probably heard of 'brand loyalty', where people have a favourite brand they always buy, but Dr Demaio is concerned about brand attachment.

然后你开始在头脑中，甚至潜意识里认为这个品牌的东西没那么糟糕… … 你可能听说过" 品牌忠诚度" ，即人们总是购买自己最喜欢的品牌，但德马约博士博士对" 品牌依恋" 很担心。