Blake Howard is the creative director of Matchstic, a brand identity firm in Atlanta.

布莱克·霍华德特兰大品牌识别公司 Matchstic 创意总监。

Also some brands can recognize when the ink isn't their own and give you an error message.

此外，有些品牌可以识别出不他自己墨水并给您一条错误消息。

But lots of people set a lot of store in having a recognisable brand in their hand.

但很多人非常重视手中拥有一个可识别品牌。

You're talking about Rekognition, Amazon's brand of face recognition software, which they cleverly spell with a K. This makes us concerned about other tasks that Rekognition is being used for.

你说 Rekognition， 马逊人脸识别软件品牌，他巧妙地将其拼写为 K。 这让我担心 Rekognition 用于其他任务。