People like strange events and queer happenings, and the Swan Boat, with Louis out front leading the way, suddenly became the most popular attraction in Boston.
“They target young people who possibly like adventure, to do new things, and possibly have also violence inside of them and they want them to express violence, ” he said.
Your brain likes what we call novelty, something new, and because you're getting these new words, your brain's like, oh, that's interesting, and it's more likely to remember it.
It's not just the sale, the sales grow like about 22 percent overall in average, but the experience with the customers is different - they don't expect it and they really like it.