"The travel packages encourage people to spend more time, more dollars," says Betsy Illium, director of sales and marketing at New York's Dailey-Thorp Travel.
But last year, we had the good fortune to recruit a dynamic young Marketing Manager who brought with him a group of people who are changing the way we do things.
And I also got better at explaining things and asserting my opinions, because I had to have weekly consultations with the marketing manager and give him a progress report.