Can we go on to discuss advertising costs?

我们能继续讨论广告费的问题吗？

OK, we'll send you our catalogues and other promotional material free of charge. The advertising expense shall be shared between us on fifty-fifty basis.

好吧，我们会免费供给你们目录单和其他推销资料，广告费由我们平摊。

Likely a record $6.5 million this year for a 30 second commercial.

一个30秒的广告今年可能会创下650万美元的广告费记录。

By 1985 those figures had shot up to $72m and $57m, respectively.

到了1985年，两家广告费各自飙升至7200万美元和5700万美元。

It all comes down to the advertising dollars and how do you get that?

说到底就是要拉广告费。怎么拉到呢？

Currently, anyone can see how much ad money has been spent.

目前，任何人都可以看到已花费了多少广告费。

In 2003 the teams collectively commanded an estimated 27% of the profits that Formula One derived from its three main businesses (hosting fees from governments, selling television rights, and advertising and sponsorship).

2003年，车队总共要求的费大约占F1从三大主要商业项目（政府的主办费，电视直播的版权和赞助商的广告费）收益的27%。

It goes on to say their flawed argument with slow innovation raise advertising fees and make it harder for thousands of small businesses and publishers to grow.

该声明还表示，起诉方关于谷歌创新缓慢的错误论点高了广告费，并使得成千上万的小微企业和出版商更难得到发展。

They target failing newsrooms with potential for turnaround; papers with low circulation but high advertising rates (the price charged to advertisers per square inch) were likelier to be bought.

他们瞄准的是有潜力扭亏为盈的新闻编辑部；低发行量但高广告费（每平方英寸向广告商收取的价格）的报纸更有可能被收购。

At only 16 years old, with no input or work from anyone but students, Branson was able to secure $8,000 in advertising for the magazine's first issue.

布兰森只有 16 岁，除了学生，没有任何人的投资或投入，他为该杂志的第一期获得了 8,000 美元的广告费。

It said the government is presenting a mistaken " argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow."

它表示，政府出了一个错误的“论点，该论点将会减缓创新，高广告费，并使数以千计的小企业和出版商更难发展”。

It goes on to say their flawed argument would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.

谷歌接着表示，他们有纰漏的论据，将会减缓创新，高广告费用，并使数千家小型企业和出版商更难发展。

That money goes towards things like rent, wages, utilities, the cost of the pump, insurance, advertising, and then the gas station's profit. All that in $0.36.

这些钱用于房租、工资、水电费、油泵成本、保险、广告费，还要算上加油站的利润。所有这些是0.36美元。

The bulk of the $37.3 billion spent on digital advertising in 2012 went to five firms: Google, Yahoo, Facebook, Microsoft and AOL.

去年高达373亿美元的在线广告费中，大部分都被谷歌、雅虎、脸谱、微软和美国在线这五家公司给鲸吞了。

That's more than 200 million people, and that's why a 30-second commercial during this year's game cost $7 million.

那就超过了2亿人，这就是为什么今年比赛中一个30秒的广告费用为700万美元。

According to Reader's Digest, manufacturers with packaging and advertising expenses tend to pass those costs along to the consumer.

据《读者文摘》报道，有包装和广告费用的制造商倾向于将这些成本转嫁给消费者。

That's why the network that runs it can charge tremendous amount of money for Super Bowl ads.

所以运营它的网络可以收取巨额广告费用。

We're talking about millions of dollars, a million dollar industry every year in advertising and all these things.

我们这里指的是数百万美元，这个行业每年的广告费和其他花费可达100万美元。

And despite all that spending, most of the time, advertising just kind of fades into the background.

尽管大多数时候广告费很多，但它们到最后都沦为了背景。

Is it? I think not. The cost of advertising is added to the price of the article.

是吗？我认为不是。广告费用是加在商品价格上的。