On one hand it is powerful in gaining attention of the audience but on the other hand the appeal decrease likability to the advertisement especially in female group.
Asian women prefer to avoid the sun because being pale or white is considered beautiful, whereas a tanned complexion is considered much more beautiful and sexy in the west.
And when...when you go on a date night you wear special clothes or you try and look more sexy or more attractive than normal, so you could talk about your date night outfit.