Studies have found that the warm and fuzzies that come with goal-setting can fade quickly, and when people don't meet those goals, they're more likely to feel badly about themselves or consider themselves failures.
There are no luxuries here and no expensive cars but they send messages home saying they are doing well because some say they do not want to worry their families and they also do not want to admit failure.
But, for four years, he had seen others who had refused to recognize defeat, men who rode gaily into sure disaster because they were gallant. And they had been defeated, just the same.
Lungu conceded defeat on Monday after the near final results of the vote count may clear that Hichilema had gotten 50 percent of the vote needed to avoid a runoff.