While the sybaritic top brass toss meat to their dogs, or query the freshness of their croissants, ordinary soldiers wolf down the rations in the trenches they storm.
Everyone has had the experience of being drawn into a bakery by the smell of fresh bread, experiments have been done with other types of scents as well.
To further its efficiency, Aldi doesn't have extra services like a customer help desk, a fresh bakery, or butcher, and its stocks significantly fewer products.