Roche set his sights on the hottest consumer marketing wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity triumph.
We can look at who are the biggest stars on YouTube – at least in February 2018 – and still both boys just miss out on one list we found made by Business Insider.
To begin with, he's the most astounding brute to look at, well over six feet, with a chest like a barrel, and a great hook-nose, and the reddest hair and whiskers you ever saw.