“Nature gave us lips to conceal our teeth, ” ran one popular Victorian maxim, alluding to the fact that before the birth of proper dentistry, mouths were often in a shocking state of hygiene.
Nor, despite St Paul's aphorism, was the lure of lucre during the experiment (as opposed to the effect of thinking about it as a result of being primed) necessary as a corrupting influence.
You've probably heard a quote or two in your life about the importance of " the journey" — how often the journey is more important and impactful than the destination.