Never alter a trademark or pluralize it or use it in the possessive form (unless the mark itself is possessive).Never use it as a verb or an adjective.
For one thing, U.S. Coast Guard says the sailors had an emergency beacon on their ship that was registered and working but that the women didn`t activate it during their five months at sea.
They had gone to the lengths of creating their own fashion brands, complete with registered trademarks, and even having photo shoots on yachts in Italy.
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