Researchers give the example of a beach towel.

研究人员给出了沙滩例子。

And I'm like, in my towel in the first night of college.

在大学第一晚，我就那样裹着。

OK, and bathroom towels, sheets and so on?

好，有、床单吗？

Okoboji's cap and gown are a golf hat and a beach towel.

而是由高尔夫帽和沙滩组成。

But nobody will focus on that if you wear that towel-dress.

别担心，没有人会注 要你穿着那件装。

Okay, my towels, for instance. I come into the bathroom...

像我，我走进室。

This might go better for everyone if you throw a towel on.

你最好还是遮个。

I'm not gonna get you towels for your birthday. Let's go to the jewelry department.

我不会给你当生日礼物。咱们去看珠宝。

Where did you put your beach towel?

你把沙滩放哪儿了？

I shut off the water, toweling hastily, rushing again.

我关掉水龙头，慌忙地裹上，又开始匆忙起来。

They are likely imagining themselves lying on the towel in the sun.

他们很可能会想象自己躺在上晒太阳画面。

All right, I can make my peace with the clean, dry towels.

好吧，我可以接受干净。

On a sunny day, consumers who see that product are not just looking at the towel itself.

在一个阳光明媚日子里，看见消费者并不仅仅看到了本身。

And she just looks at me. I'm just in my towel.

她就那样看着我。我身上有。

Right. The girl in the towel.

是。那个裹着女孩。

Again, you don't need anything fancy. A bath towel will do. A beach towel is great.

不需要多么好看 就可以了 沙滩毛就更好了。

Wrapped in a towel, I crossed back to my room.

我裹上一块，走回我房间。

You actually broke her watch? Wow! The worst thing I ever did was, I-I shredded my boyfriend's favorite bath towel.

你真砸烂过她表？哇！我做过最坏事情是，我撕碎了男朋友最喜欢。

A towel, and my hat, mysun screen, my surfboard, wetsuit, some food and water, and maybe a radio.

一条，遮阳帽，太阳镜，冲浪板，还有些食物和水，还有可能会带一个收音机。

This mental picture of using the towel increases the value of the product in the consumers'mind.

这种使用心理画面增加了产品在消费者心中价值。