Stadiums, transport systems, accommodation, tourist attractions, security, healthcare, and other infrastructure have to be built or refurbished in preparation for the footballing festival.
At the grand reopening of the South Pasadena Victoria's Secret, which I didn't go to, but to which I was invited, and had I gone, I would have received a free thong.
The athletes' parade is under way after an opening hour which began as a musical history of Brazil, but which culminated with a stark warning a party being ended with projection showing rising temperatures and sea levels.