Why should one goldfish occupy so much valuable space in a serious weekly magazine when hundreds of thousands of goldfish die very week unwept,unhonoured and unsung?
And the ebullient explosion of the Spanish-style gin-tonic, served in a copa glass the size of a goldfish bowl filled to the brim with ice, represented a clear opportunity.
It's a shame that recruiters at the moment seem to have the attention span of a goldfish but it's also a necessity because there are so many roles to fill and so many resumes to read and only so much time.
It's just a popular myth - you know, something people think is true which actually isn't - like 'bulls get angry when they see the colour red', or 'goldfish only have a three-second memory'.