What is Pop Mart?

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新年元旦伊始,泡泡玛特发布了与肯德基中国35周年联名合作的DIMOO系列盲盒。一时间,全国肯德基门店人满为患,掀起了抢购风潮,更是有了”代吃“服务。那么泡泡玛特到底有什么魔力,让人抢破头呢?他的灵感又是来自于哪里呢?

Blind boxes or mystery boxes have taken China's toy scene by storm.

The idea is quite simple.

The customer knows they're getting a toy, but won't know what specific toy they're getting until they open the box.

It's a bit like gambling only without the risk of leaving empty-handed.

One such company to take a prominent role in this particular market is Pop Mart.

By the end of 2020, the company had more than 100 shops and over 1,000 vending machines as well as an online store.

According to its prospectus, Pop Mart had around 127 million dollars in revenue in the first half of 2020, up from around 84 million dollars in the first half of 2019.

The popularity of Pop Mart's products have made its 33-year-old founder and CEO Wang Ning a billionaire.

After a 674 million dollar Hong Kong IPO in December of 2020.

And like Pop Mart's CEO, the majority of its customers are between the ages of 18 and 35, typically young adults with disposable incomes with over 75 percent being female.

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