Emma Watson in The Making of PRADA PARADOXE

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”我本莫测“普拉达女士香水由英国知名演员艾玛•沃森(Emma Watson)亲身演绎,这一次也是她首次担当导演,身份多变的她不可预测,亦无法猜测。她睿智敏锐,活力优雅,真实多变的个性与”我本莫测“普拉达女士香水的精神不谋而合。

When Prada came to me with the proposal of being the face of PARADOXE, I knew I wanted to direct the commercial.

I don't think I thought it was a possibility, and no one like offered me the directing job.

I had to give myself permission I had to ask.

And I'm not waiting for anyone's permission to tell me that I'm good enough.

I love telling stories, I think I'm good at it, I think I have a vision.

I'm not waiting for your permission anymore.

We're in 2022, I'm expected to buy this beautiful thing.

When this is done, okay, just throw it away.

Prada told me that they knew in order to approach me, it needed to be sustainable.

I didn't think I ever thought that a brand would approach me with something that was really meaningfully is going to change things.

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