You meet a new acquaintance, and as you go to shake hands after introducing yourself,
you suddenly realize " Wait. . . I already forgot their name" .
WHY does this ALWAYS HAPPEN and what does it say about your brain?
Chances are, you can remember somebody's face over their name.
Our brains are hardwired to recognize facial details.
Brain scans even show that individual brain cells are fired in response to any given face.
But when it comes to forgetting names, it may have to do with something called the baker effect.
If I tell you I'm a baker, I'm providing information about what I do, and how I spend my time,
but if I say my name is Baker, it has no mental links and is vulnerable to forgetting.
After all, names are completely arbitrary and hold no specific information in them.
